The Passion: What Inspired Stray Willow?
Stray Willow was born out of a desire to make beautiful gifting more sustainable. The founders recognized that while wellness products can provide a moment of calm and self-reflection, it’s important that these moments don’t come at the cost of the planet. By offering a range of 100% natural products in eco-friendly packaging, Stray Willow creates gifts that are as kind to the environment as they are to the soul.
Yin and Yang: Balancing Work and Family?
The team at Stray Willow knows how important it is to be fully present in both work and family life. They commit themselves 100% to their tasks during the workday and then switch off to focus fully on family time when they get home. This balance helps them stay grounded and ensures that they give their best to both worlds.
The Pros and Cons of Running a Business?
The best part about running Stray Willow is the camaraderie and creativity within their small but mighty team. They inspire and support each other, making work enjoyable and productive. However, being a small team means that when tasks don’t get done, there’s no one else to pick up the slack. While it can be overwhelming at times, their passion for the business keeps them motivated.
Eco Excellence: Stray Willow’s Sustainable Innovations
Stray Willow is deeply committed to sustainable practices in both production and packaging. They use fully recyclable or compostable packaging wherever possible, and they’ve implemented plastic-free shipping to reduce landfill waste. In their warehouse, they reuse shipping boxes and void fill to minimize their environmental footprint. They’re always looking for new ways to improve their sustainability practices.
The Drive: Turning Challenges into Opportunities
Running a small business is no easy feat, and Stray Willow has faced its share of challenges. From the impact of COVID-19 to warehouse floods and packaging errors, they’ve seen it all. But with a ‘let’s get moving’ attitude and a strong commitment to finding solutions, the team has worked together to overcome every obstacle that has come their way.
Advice for Aspiring Entrepreneurs in the Beauty Sector
Stray Willow’s advice for budding entrepreneurs? Have fun and enjoy the journey. Running a business can feel overwhelming with its endless to-do lists and goals, but it’s important to pause, celebrate the small wins, and appreciate the process. Success in small business often comes in small increments, so it’s vital to enjoy the ride.
Connect with Stray Willow:
To learn more about Stray Willow and explore their wellness products, click the links below to visit them online or follow their social media channels
- Website: https://www.straywillow.com.
au/ - Instagram: @straywillow.wellness
- Facebook: Stray Willow Wellness